You optimizeeverything.Except how you feel.
Happiness isn't weather. It's a system — with sources you can name, patterns you can see, and levers you can actually pull. Antara is that system, on your phone.
20 quick either-or choices · about two minutes · free to start · iPhone
Not on the App Store yet. Get one email at launch — nothing else.
You track your sleep, your steps, your spending. Not the one thing they're all for.
Most people wait on happiness like it's weather. A good week arrives, a flat month arrives, and nobody can say what changed.
It isn't weather. Your happiness runs on specific sources — ten of them — and your mix is unlike anyone else's. When one runs low, you feel it. You just can't see which one.
Antara names the sources, shows you the pattern in about five days, and connects each pattern to something you can actually do.
A mood tracker sees
The same week, seen by Antara
To be clear
This is not a mood tracker. A mood tracker gives you one number a day. Antara names ten sources, shows which one moved, and connects it to something you can do. And it's private by design — analytics off by default, your data deletable anytime.
The problem was never that you don't care about your happiness. It's that you've never been able to see it.
Four steps. About a minute a day.
1 · Check in
About a minute a day.
2 · A pattern appears
Around day five, one source stands out.
3 · Pull one lever
Then back to living.
Find your sources.
Twenty fast either-or choices — “which feels more alive right now?” Go with your gut, don't overthink it. Out comes your ranked ten and a name for the state you're in today.
Check in twice a day.
A morning intention. An evening reflection. About a minute each. That's the whole ask.
Watch the pattern show up.
After about five evening check-ins, Antara starts showing you what your data says — which is often not what you assumed it said.
Do something with it.
Every pattern connects to a concrete strategy for that specific source, matched to where that source actually sits for you right now.
The app carries the tracking. You keep the living.
Everyone's happiness works differently. What does yours look like?
Antara tracks ten sources of happiness. Your mix is unlike anyone else's.
Joy
Excitement
Pride
Gratitude
Contentment
Resilience
Love
Community
Optimism
Purpose
Seven of these were already in the wellbeing literature. Three were added after synthesizing 150+ studies and three years on the road watching the existing frameworks miss them.
More isn't always better.
Every source has a range. Too little Excitement and you go flat. Too much and you can't sit still in your own life — I know, I lived it. Antara treats deficiency and excess as two different problems with two different answers, which is why it won't just tell you to go get more of everything.
Too little
Flat, disconnected. A strategy to build.
Healthy range
What “enough” looks like — for you, not on average.
Too much
The good thing that became the problem. A strategy to steady.
Curious which source is running low for you?
20 quick choices · about two minutes · free to start
What your data says is often not what you assumed it said.
A morning intention. An evening reflection. About five days in, the pattern starts to surface: which source moved, which person showed up in your best days, which week went flat and why.
One reflection — and who was part of it. About a minute.
The sources and people behind your best and worst days.
Strategies matched to where your sources sit right now.
Two check-ins a day. A pattern you can act on.
Everything you need to see your pattern is free.
What Antara Pro adds
- Deeper pattern insights, including AI-written ones drawn from your own check-in history
- Ask your data a question, get an answer grounded in your actual history
- The full Recovery Protocol — a personalized five-step reset built from your data
AI insights are written from your own check-in history, get sharper as your data grows, and are deliberately rate-limited — this app is built to send you back into your life, not to keep you talking to a chatbot.
Pro pricing is in the app.
What you get free — no card, no trial clock
- The 20-question gut test, retake anytime
- The 50-question deep scan
- Morning and evening check-ins, unlimited
- Weekly reflection
- Your first level of insights
- The full strategy library
- The people who shape your happiness, linked to your sources
No card to start. Analytics off by default. Delete your data anytime, from inside the app.
Alejandro Gutierrez · Founder
I spent a decade as a supply-chain engineer asking why the thing wasn't where it needed to be. Then I turned the question on my own life and found that happiness has a supply chain too — sources you can name, and a pattern you can see once someone builds the map.
"The whole system is designed for one thing: to make it easier to find your way home."
Author of the forthcoming Optimize for Happiness
An honest note.
Antara is not therapy, not diagnosis, and not for a crisis. It's a self-discovery tool for people who want to take their happiness as seriously as they take their work. If you're in real trouble, please talk to a person, not an app.
Crisis resources are one tap away inside the app. Outside it: findahelpline.com — 988 in the US, 116 123 in the UK.
The honest answers.
Find out what your happiness runs on.
Twenty questions, no overthinking, and you get a name for how you actually are right now. Then the daily pattern starts showing up. Free to start.
Free to start. iPhone. Not therapy — a system.
One email when Antara is on the App Store. Nothing else.